--- title: "The Third Screen: Marketing to Your Customers in a World Gone Mobile" description: "The Third Screen: Marketing to Your Customers in a World Gone Mobile" --- [1-858-228-3771](tel:1-858-228-3771) [![SpeakInc](https://blog.speakinc.com/hs-fs/hubfs/speakinc-logo.png?width=197&height=48&name=speakinc-logo.png "SpeakInc")](http://speakinc.com/) - [Speakers](http://speakinc.com/speaker) - [Individual Speakers](http://speakinc.com/speaker) - [Speaker News](http://speakinc.com/speaker-news/) - [About](http://speakinc.com/about) - [Our Team](http://speakinc.com/our-team) - [Careers](http://speakinc.com/about/careers) - [Blog](https://blog.speakinc.com/our-blog) - [FAQ](http://speakinc.com/faq) - [Contact Us](http://speakinc.com/contact-us) - [Request Consultation](http://speakinc.com/contact/request-consultation) - [Become a SpeakInc Speaker](http://speakinc.com/contact-us/become-a-speakinc-speaker/) # SpeakInc Blog # The Third Screen: Marketing to Your Customers in a World Gone Mobile by [Chris](https://blog.speakinc.com/author/chris) | March 11, 2011 - [Tweet](https://twitter.com/share) With the "first screen" the television, companies sent ads directly into consumers' living rooms.  The "second screen" the personal computer, increased interaction between companies and consumers and also allowed for customer feedback. The "third screen" the mobile device, changes the game yet again. Now, in *The Third Screen*, bestselling author  Chuck Martin explains how the smartphone is redefining the role of the consumer, clarifying how marketers must do more than mass advertising and hope for the best: they must interact on the customers' terms. To have [Chuck Martin](http://www.speakinc.com/keynote-speakers/chuck-martin/index.html) speak at your next meeting, contact [Speak, Inc.](http://www.speakinc.com/contactus.php) Topics: [Blog](https://blog.speakinc.com/topic/blog) ### Written by [Chris](https://blog.speakinc.com/author/chris) [![Need more information? Let our experts take the guesswork out of planning this key element of your next meeting and find the right keynote speaker for your event.  ](https://no-cache.hubspot.com/cta/default/421388/interactive-209241923181.png)](https://blog.speakinc.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIGqlw5591kwJY1BFd52NktiQRLlfsNkv7jBbjye6HCUesuks1l0Vkd3kamQnaFBnX%2BadW3%2FRoKqO1Q4WBEo9XKk5cCwtQxZtRuc%2FFQbdpOuICHPfjPeri3gET3uKFUSGczbEDuqyESQ9QMj0BcoEQ36%2BQfKe9KdMKh1uG%2F0JpeRMumG0EUB8%2FdQo6rQutDLU%2BsXUlScrdI&webInteractiveContentId=209241923181&portalId=421388) Name/Category Search ### **Don't Miss Out!** Get monthly email notifications of our latest articles that include: - Keynote Speaker Highlights - Conference & Event Planning Tips - Free Resources - Industry News [1-858-228-3771](tel:1-858-228-3771) **SpeakInc.** 10680 Treena Street, Suite 230 San Diego, CA 92131 - [Home](http://spki10347s.elevatoragency.com/) - [Privacy Policy](http://spki10347s.elevatoragency.com/privacy-policy/) - [Terms & Conditions](http://spki10347s.elevatoragency.com/terms-conditions/) - [Live Chat](http://spki10347s.elevatoragency.com/creating-complete-well-done-conference-website/#live-chat) - - - - ### Sign Up for Industry News Disclaimer: Speak Inc. Speakers Bureau is not responsible for errors, omissions or outdated information on this website. The material presented on this site is provided by the speakers who are accountable for any copyright information including licensing fees if required. Speak Inc. Speakers Bureau has permission to post the biographies, topics, photos and videos with the understanding from the speakers that the information presented is legally owned by them. © 2026 SpeakInc. All rights reserved.