The purpose of art is not to produce a product. The purpose of art is to produce thinking.

The secret is not the mechanics or technical skills that create art – but the process of introspection and different levels of contemplation that generate it. Once you learn to embrace this process, your creative potential is limitless.

Artwork should be an active verb (a lens by which to view the world) not a passive noun (a painting that sits dormant in a museum). Creativity lies NOT in the done but in the doing.

Art is active and incomplete. Always shifting, always becoming. Art is a sneak peek into the future of potential, of what could be. Not a past result of what has been already done. Art is a process, not a product.

Art is a human act. Art is Risky. Generous. Courageous. Provocative.

You can be perfect, or you can make art. You can keep track of what you will get in return for your effort, or you can make art. You can enjoy the status quo, or you can make art.

This is the purpose for why art should not be cut from education, and why creativity and innovation are critical to navigating the future of business.