In his newest book on innovative service, Kaleidoscope: Delivering Innovative Service That Sparkle, customer loyalty, innovation & leadership expert Chip Bell, focuses on the importance of delivering the ”core” of a service experience in a fashion that is value-unique, not just value-added.
”Innovative comes from your core; it evokes an experience of genuineness, a sense that its source is deep, not superficial.”
Through Kaleidoscope, Bell reveals how to offer service that makes customers become zealous advocates. He shares the secrets of what it takes to evoke these feelings of affection inside customers, and how to inspire employees to provide innovative service.
More on Chip's newest book HERE.